True North Terms of Service

Effective date: 2026-09-14 (previous version: 2026-07-06)
Provider: True North (truenorthfamily.ai), operated by Artilect US LLC, a US limited liability company operating in Texas (“we”, “us”)
Contact: truenorth@artilect.us

These terms are a contract between you and us. They apply to the True North website and to the True North apps (for example the iOS app), together “the service”. By creating an account or using the service, you agree to them. If you don't agree, please don't use the service.

1. What True North is

True North is a multi-model AI chat service. You can chat with a single AI model, send one prompt to several models at once and compare their answers, generate images, save answers as “gems”, and set up supervised profiles for your children with content filters and parental controls.

AI answers can be wrong. The responses you see are generated by third-party AI models. They can be inaccurate, incomplete, outdated, biased, or simply made up — even when they sound confident. Do not rely on True North for medical, legal, financial, or other professional decisions. Always verify important information with a qualified professional. AI-generated content does not represent our views. True North is not a substitute for a doctor, therapist, lawyer, or emergency service: if you or someone else is in danger, contact your local emergency number.

2. Service changes and limits

We keep improving True North. Features may be added, changed, or removed, and we may set or change usage limits (for example rate limits, daily caps, and the models available on each plan). Where a change materially reduces what you have paid for, we will tell you in advance and you may cancel (see section 5). Promotional or free credits may be adjusted or withdrawn. You can export your data at any time (see the Privacy Policy), and we recommend doing so for anything you cannot afford to lose.

3. Your account

• You must be at least 16 years old to create an account, and able to form a binding contract where you live (or have a parent or guardian agree to these terms for you). Younger children do not get their own accounts: they use a child profile inside a parent's account.
• One account per person. Keep your credentials confidential; you are responsible for activity under your account.
• Sign-in is handled by our identity provider (id.artilect.us), Sign in with Apple, or Sign in with Google. Keep the email on your account current — it's how we reach you.
• Child profiles. Parents may create child profiles under their account. The parent, not the child, is our customer: the parent accepts these terms on the child's behalf, is responsible for the child's use of the service, configures the safety settings, and pays for the child's usage. Content filters are a safety aid, not a guarantee — no filter is perfect, and supervision remains the parent's responsibility.

4. Acceptable use

Don't use True North to:

• do anything illegal, or generate content that is illegal where you or we are located;
• create or share content that sexually exploits or endangers minors (zero tolerance — we will report where required by law);
• harass, threaten, or defraud others;
• deliberately circumvent content filters, parental controls, or other technical safety measures, or access another user's or another family member's data (a child's ordinary conversation — including a filter blocking a question — is not a violation; this rule targets deliberate circumvention, e.g. exploiting bugs or tampering with another account's settings);
• probe, overload, or attack the service, or use it to build spam/abuse automation;
• abuse shared model access — e.g. reselling access, scripting bulk requests, or evading the rate and spend limits we enforce.

We enforce rate limits and spending caps (per user, per family, and service-wide) to keep the service fair and affordable. We may throttle, suspend, or terminate accounts that violate this section.

5. Plans, purchases, and billing

5.1 How billing works

• Your account has a credit balance. Usage is deducted from it based on the models you use and how much they process. Prices shown in the app include our margin over the model providers' prices.
• Plans (Free, True North Plus, True North Family) decide which model lineups you can use and, for paid plans, add a monthly usage allowance to your balance. What each plan includes is shown in the app at the time you buy it.
• Costs shown before you run a request (for example, estimates for multi-model rounds) are estimates; the final cost depends on the models' actual usage.
• Usage by a child profile is deducted from the parent's balance. Children cannot make purchases: plans and credits are never offered in a child session.
• You may buy through the Apple App Store (in the iOS app), through Google Play (in the Android app, where offered), or on our website (where offered). Each store's own terms also apply to purchases made through it.

5.2 App Store subscriptions (auto-renewing)

In the iOS app we offer two auto-renewable subscriptions, purchased through Apple's App Store:

• True North Plus — 1-month subscription, renews monthly.
• True North Family — 1-month subscription, renews monthly.

The price for your country is shown in the app and in the App Store before you confirm the purchase (in the United States: US$14.99 per month for Plus and US$19.99 per month for Family at the time of writing).

• Payment is charged to your Apple Account when you confirm the purchase.
• The subscription renews automatically for the same period at the same price unless you turn off auto-renewal at least 24 hours before the end of the current period. Your Apple Account is charged for the renewal within 24 hours before the end of the current period.
• You can manage or cancel the subscription in your Apple Account settings (on your device: Settings → your name → Subscriptions) at any time after purchase. Cancelling stops future renewals; you keep the plan until the end of the period you already paid for. Deleting the app does not cancel a subscription.
• If we offer a free trial, any unused portion of it is forfeited when you purchase a subscription.
• Each settled monthly payment credits your plan's usage allowance to your balance. Unused allowance stays in your balance, but a renewal credit is reduced so that your balance does not exceed two months' worth of allowance.
• Refunds for App Store purchases are handled by Apple under Apple's refund policy (reportaproblem.apple.com); we cannot issue App Store refunds ourselves. If Apple refunds or reverses a purchase, we revoke the plan and remove the unspent allowance it credited.
• Because a subscription is a purchase, it can only be made and restored by the adult account holder, and it is linked to the True North account that was signed in at purchase. Use “Restore purchases” in the app if a subscription doesn't show after reinstalling or switching devices.

5.3 App Store credit packs (one-time purchases)

The iOS app also offers one-time credit packs (for example US$4.99, US$9.99, and US$24.99 in the United States). A pack is charged to your Apple Account once, is not a subscription, and adds its face value to your balance as soon as we have verified the purchase with Apple. Credit packs are consumed as you use the service and cannot be restored; your balance, shown in the app, is the record of the purchase. Refunds for credit packs are handled by Apple; if Apple refunds a pack, we deduct the credited amount from your balance.

5.4 Purchases on the website

Where we offer purchases on our website, payments are processed by Stripe. We don't store your full card details. A subscription bought on the website renews monthly at the price shown until you cancel it from your billing page; cancelling takes effect at the end of the period you already paid for. Refunds of website purchases, including unused credits, can be requested at truenorth@artilect.us; we handle them case by case, without prejudice to your statutory rights.

5.5 Promotional and starter credits

Starter balances, promotional credits, and any other credits we grant for free have no cash value, cannot be refunded or transferred, and may be adjusted or withdrawn. Credits you paid for are never withdrawn except as described in this section (refunds and reversals) or section 9 (termination for violation).

5.6 Price changes

We may change plan prices. For an existing subscription, a price increase takes effect only after we (or the app store you bought through) have notified you in advance, and only if you agree or continue the subscription where the store's rules allow that. You can always cancel before the new price applies.

6. Your content and ours

• You own your content. Prompts you write, files you upload, and the outputs you receive belong to you (to the extent the law recognizes ownership in AI outputs — this area of law is unsettled).
• License to us. You grant us a worldwide, non-exclusive license to host, store, process, transmit, and display your content solely to operate the service for you — that is: sending your prompts and attachments to the AI model providers that generate your responses, extracting memories for your account, applying safety filters, and showing content you chose to share via a share link. This license ends when you delete the content or your account, except as needed for backups, legal compliance, or content you shared publicly while the share was active.
• We do not use your content to train AI models. Third-party model providers process your prompts under their own terms (see the Privacy Policy).
• Our stuff. The True North software, design, and branding are ours or our licensors'. These terms don't give you any rights to them beyond using the service. If you send us feedback or suggestions, we may use them without obligation to you.

7. Sharing

Share links you create for chats, gems, or rounds are public: anyone with the link can view the content. You are responsible for what you share. Sharing is not available in child sessions. We may remove shared content that violates section 4.

8. Availability — no SLA

True North is provided “as is” and “as available”, without warranties of any kind, express or implied, including fitness for a particular purpose. We do not promise uninterrupted availability, and we may modify or discontinue features (or the service) with reasonable notice where practicable. If we discontinue the service, we will give you the chance to export your data, and a paid subscription will not renew. Export your data regularly if it matters to you.

9. Termination

• By you: stop using the service, or delete your account (see the Privacy Policy for how). Deleting your account does not by itself cancel an App Store subscription — cancel it in your Apple Account settings (section 5.2).
• By us: we may suspend or terminate your account for violation of these terms, for legal reasons, for non-payment, or if we discontinue the service. Where reasonable, we'll give you notice and a chance to export your data; for serious violations (e.g. section 4's zero-tolerance items) we may terminate immediately.
• Sections that by their nature should survive termination (content license wind-down, liability limits, governing law) survive.

10. Liability

To the maximum extent permitted by law:

• We are not liable for decisions you make in reliance on AI-generated content (see section 1).
• We are not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, data, or goodwill.
• Our total liability for all claims arising out of the service is capped at the greater of the amount you paid us in the 12 months before the claim or US $50.
• Nothing in these terms excludes liability that cannot be excluded by law (e.g. for gross negligence, willful misconduct, or death/personal injury where applicable), or limits consumers' statutory rights.

11. Indemnity

If your use of the service in violation of these terms causes a third-party claim against us, you agree to cover the reasonable costs and damages that result, to the extent permitted by the consumer-protection law that applies to you.

12. Changes to these terms

We may update these terms. We will show the effective date at the top and, for changes that reduce your rights or increase your obligations, notify you in the app or by email at least 14 days before they take effect. Other changes (for example, describing a new feature or purchase option) take effect when published. If you don't agree with a change, stop using the service and delete your account before the change takes effect; continued use after that date means you accept the new terms.

13. Governing law and disputes

These terms are governed by the laws of the State of Texas, United States, and disputes will be resolved in the state and federal courts located in Texas, without prejudice to mandatory consumer-protection rules and forum rights in your country of residence. Before starting a formal dispute, please email us — most problems can be sorted out directly.

14. Additional terms for the Apple App Store

If you use the True North iOS app, the following also applies, as required by Apple:

• These terms are between you and us only, not Apple. Apple is not responsible for the app or its content.
• Your license to use the app is limited to a non-transferable license to use it on Apple devices that you own or control, as permitted by the App Store terms (including any Family Sharing rules).
• We, not Apple, are solely responsible for maintaining and supporting the app. Apple has no obligation to provide any maintenance or support for it.
• If the app fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price of the app to you (if any). To the maximum extent permitted by law, Apple has no other warranty obligation for the app; any other claims, losses, liabilities, damages, costs, or expenses attributable to a failure to conform to a warranty are our responsibility, as set out in these terms.
• We, not Apple, are responsible for addressing any claims by you or a third party relating to the app or your use of it, including product-liability claims, claims that the app fails to conform to a legal or regulatory requirement, and consumer-protection or similar claims.
• If a third party claims that the app infringes their intellectual-property rights, we, not Apple, are responsible for investigating, defending, settling, and discharging that claim, to the extent required by these terms.
• You represent that you are not located in a country subject to a U.S. Government embargo or designated as a “terrorist supporting” country, and that you are not on any U.S. Government list of prohibited or restricted parties.
• You must comply with any applicable third-party terms (for example, your wireless data service agreement) when using the app.
• Apple and Apple's subsidiaries are third-party beneficiaries of these terms as they relate to the iOS app, and may enforce them against you.

Our contact details for questions, complaints, or claims about the app are in section 15.

15. Contact

Questions about these terms: truenorth@artilect.us
Artilect US LLC, a US limited liability company. We accept notices about these terms, including legal notices, by email at the address above.